Essay

Introduction

North America was inhabited by many various Indian groups. Each group was distinct with its own language and customs. Several Indian groups often shared a single culture, the same worldview, language, religion, food, clothes and architecture of buildings. The cultural groups of Indian people depended on the same natural resources and used them in a similar way. For instance, the Plains Indians, constituting distinct cultural group, lived in the area of Great Plains.

Abstract

Nowadays, Olympic Games have become one of the most large-scale and profitable global media events. Today, sport, especially events associated with the Olympics, has not only become great entertainment, occupation and lifestyle, but solid business as well. In the world of sports, marketing, promotion and advertisement are fundamental tools for generating great profits.

The collapse of socialistic block by the late 1990s gave rise to doubts as to timeliness of the North Treaty Alliance Organization that in fact had accomplished its mission and essential role. Realistic logic concerning military alliances, based on historic experience of the Cold War, gave reasons to believe in incapability of either military block to outlast the collapse of the other.

Evident is the fact that today the USA is the most powerful country in unequal environment. 21st century starts with doubtless domination of the USA on the international scene. It is the strongest country in almost all aspects – military strength, economic and scientific potential, which controls global markets through the system of transnational corporations and banks predominantly owned by American capital.

STEP Analysis

The STEP analysis of the Colorado Creative Music aims at analyzing macro-environmental factors of the music business the company is engaged into. These factors fall into political, economical, social and technological groups (Pearce, Robinson, 2000).

Company Situation Analysis

Company Situation Analysis Summary and Conclusions

The first element of company situation analysis is overview of strategic performance indicators on a yearly basis, from 1997 to 2000.

History, development and growth of CCM over time

CCM, Colorado Creative Music, is music recording studio, founded in 1995 by Darren Curtis Skanson, primarily established as vanity label for producing, promoting and selling his own records, and consequently developed into microlabel with 4 product lines and 11 different albums. In 2000, the company sold 30,000 of Darren Curtis Skanson CDs and received net profit of $4,292.00. The company aims at expanding its customer base, acquire more popularity, and develop the company from microlabel to the independent one.

Value chain analysis

The value chain analysis consists of the following components arranged in sequence: artists and repertoire development, recording, manufacturing, marketing, distribution and finally retail. Such chains as manufacture, recording and retail are very often outsourced, even by the Great Five (Warner Music group, EMI Recorded Music, Universal, BMG Entertainment and Sony Music Group).

A thorough analysis and review of CCM's operations has been completed by reviewing the current and long-term problems in both the internal and external environments.

Introduction

Ensuring that customers get what they want is called a service quality. Managing service delivery is the single most effective mean for differentiation among companies. Technologies and travel industry development bring people and products even closer. Service operations managers should make increasing customer participation in quality service delivery a major goal if they want to stay competitive on the market. The impact of customer participation in service delivery on perception of the quality of the product is not absolutely researched yet.

Abstract

Experience is living through certain events and impression of the events on persona or animals. Today, experience has become not only psychological phenomenon, but economical term as well, increasingly popular “product” delivered to customers by entertainment industry. Experience is delivered in so-called service product, as opposed to goods. Provision of service is a kind of activity that does not result in ownership and creates benefits by facilitating change in customers, change in their physical property of change in their intangible assets.