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art of rhetoric

The art of rhetoric: how to write persuasive texts

Rhetoric is the art of speaking or writing to the public - and not always friendly or familiar public. Rhetoric is the art of persuading others that our course of action is the correct one. The art is in knowing our audience, in shaping our voice, audible or written, so that our audience clearly understands our message and is persuaded - maybe not always persuaded to act, but at least persuaded to acknowledge that another point of view is possible.