A persuasive essay is a type of essay that tests how you lay down and fight for arguments on certain issues or subjects. It makes use of your logic and reasoning. A persuasive essay gauges your capability to position yourself in a particular idea. From the name itself, a persuasive essay asks you to persuade your readers to believe in your arguments until they are moved and choose to perform an action that you stated or suggested.
In writing persuasive papers, you must be consistent. If you have chosen a particular side or position regarding an issue, you must reflect how firm you are in that argument. Showing a hint of doubt or uncertainty in your argument will make your paper an inefficient persuasive essay.
It is also important in persuasive paper writing to know your audience or readers. It will be easy for you to lay down arguments if you already know, at least, the general opinion of your readers. The question is how to know the general position of your audience? The only efficient way of course is to conduct a quick survey about the issue you are going to discuss in your paper before the process of paper writing.
Another important thing in writing this kind of essay is the knowledge of the topic. Before writing your essay, be sure to equip yourself with facts and information about the topic and include those facts in your essay. Your arguments will be stronger with these facts. Quotes from experts and statistics are also common tools in strengthening an argument.